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Stickers VS Labels: What’s The Difference? (INFOGRAPHIC)

In the world of printing and adhesive materials, two terms that are often used interchangeably are “labels” and “stickers.” 

While they may seem similar at first glance, they serve distinct purposes and come with their own unique characteristics. 

In this comprehensive guide, we will delve into the key differences between labels and stickers, helping you make informed choices for your specific needs.

What Are Labels?

Labels are typically defined as pieces of paper, fabric, plastic, or other materials that carry information or branding. 

They are used for a wide range of applications, both industrial and commercial, such as product packaging, asset identification, address labels, and more.

Key Characteristics of Labels:

  • Information-Centric: Labels are primarily designed to convey information. They often include details like product names, ingredients, barcodes, or instructional content.
  • Diverse Materials: Labels can be made from various materials, including paper, vinyl, polyester, and foil, depending on the intended use and environment.
  • Adhesives: Labels use different adhesives, such as permanent, removable, or repositionable, depending on whether they are meant to stay in place permanently or be easily removable.
  • Customization: Labels are highly customizable, allowing for various shapes, sizes, colors, and printing methods. They can be printed using digital, offset, or flexographic printing techniques.
  • Applications: Labels are commonly used in industries like food and beverage, pharmaceuticals, manufacturing, and logistics for branding, identification, and regulatory compliance.

What Are Stickers?

Stickers are adhesive-backed graphics or images that can be attached to various surfaces for decorative or promotional purposes. 

They are often associated with personalization and creative expression.

Key Characteristics of Stickers:

  • Decorative and Promotional: Stickers are primarily designed for decoration, personalization, or promotion. They can feature artwork, logos, slogans, or designs.
  • Material Variety: Stickers can be made from materials like paper, vinyl, polyester, or even specialty materials like holographic or metallic films.
  • Adhesives: Stickers typically use adhesive backings that are intended to be more permanent, making them less suitable for easy removal or repositioning.
  • Customization: Stickers are highly customizable, with options for die-cut shapes, glossy or matte finishes, and various printing techniques like screen printing, digital printing, or UV printing.

Applications: Stickers find use in a wide range of applications, including branding, product packaging, vehicle decals, laptop decoration, and custom merchandise.

Key Differences Between Labels and Stickers:

  • Purpose: Labels are primarily informational and used for identification and branding in industries like manufacturing and logistics. Stickers are more focused on decoration, personalization, and promotion.
  • Adhesives: Labels often feature a range of adhesive options, including removable choices. Stickers typically use adhesives designed for more permanent attachment.
  • Materials: While both labels and stickers can be made from various materials, labels are often chosen for their durability and resistance to environmental factors, while stickers may prioritize aesthetic appeal.
  • Customization: Labels and stickers both offer extensive customization options, but the design and finish of stickers are usually more artistic, while labels tend to have a more functional design.
  • Applications: Labels are commonly used in industries where information and identification are crucial, whereas stickers find their place in artistic, personal, or promotional contexts.


Labels and stickers may share some similarities, but their intended purposes, adhesive properties, materials, customization options, and applications are distinct. 

Understanding these differences is essential when choosing between labels and stickers for your specific needs. 

Whether you require functional information conveyance or want to add a creative touch to your project, knowing the right choice will ensure your desired outcome is achieved.

If you’re looking to print your own DIY stickers Royal Elements offers a variety of printable sticker paper materials available at

Happy Crafting!

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